There is no shortage of investors who are bullish on Roku Inc (ROKU) stock

At the time of writing, Roku Inc [ROKU] stock is trading at $83.39, down -0.06%. An important factor to consider is whether the stock is rising or falling in short-term value. The ROKU shares have gain 1.92% over the last week, with a monthly amount glided 21.08%, and seem to be holding up well over a long-time horizon.

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From an analyst’s perspective:

Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on November 22, 2024, when UBS initiated its Neutral rating and assigned the stock a price target of $73. Previously, Robert W. Baird upgraded its rating to Outperform on November 18, 2024, and elevated its price target to $90. On October 10, 2024, JP Morgan reiterated its Overweight rating and revised its price target to $92 on the stock. MoffettNathanson upgraded its rating to a Neutral but stick to its price target of $80 on October 01, 2024. Wolfe Research upgraded its rating to a Outperform but $93 remained the price target by the analyst firm on September 12, 2024. Wells Fargo upgraded its rating to Equal Weight for this stock on September 05, 2024, and upped its price target to $72. In a note dated August 23, 2024, Guggenheim upgraded an Buy rating on this stock but restated the target price of $75.

For the past year, the stock price of Roku Inc fluctuated between $48.33 and $99.80. Currently, Wall Street analysts expect the stock to reach $78.38 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $83.39 at the most recent close of the market. An investor can expect a potential drop of -6.01% based on the average ROKU price forecast.

Analyzing the ROKU fundamentals

According to Roku Inc [NASDAQ:ROKU], the company’s sales were 3.90B for trailing twelve months, which represents an 16.47% jump. Gross Profit Margin for this corporation currently stands at 0.43% with Operating Profit Margin at -0.06%, Pretax Profit Margin comes in at -0.04%, and Net Profit Margin reading is -0.04%. To continue investigating profitability, this company’s Return on Assets is posted at -0.04, Equity is -0.07 and Total Capital is -0.08.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 81.88 points at the first support level, and at 80.37 for the second support level. However, for the 1st resistance point, the stock is sitting at 84.65, and for the 2nd resistance point, it is at 85.91.

Ratios To Look Out For

It is important to note that Roku Inc [NASDAQ:ROKU] has a current ratio of 2.56. On the other hand, the Quick Ratio is 2.40, and the Cash Ratio is 1.71. Considering the valuation of this stock, the price to sales ratio is 3.11, the price to book ratio is 4.92.

Transactions by insiders

Recent insider trading involved Jedda Dan, CFO, that happened on Dec 16 ’24 when 1000.0 shares were sold. Officer, DANIEL JEDDA completed a deal on Dec 16 ’24 to buy 1000.0 shares. Meanwhile, CEO and Chairman BOD Wood Anthony J. sold 25000.0 shares on Dec 10 ’24.

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