Investors are poised to add Roku Inc (ROKU) Stock to their long term portfolios

Roku Inc [ROKU] stock prices are up 11.62% to $77.05 at the moment. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The ROKU shares have gain 11.34% over the last week, with a monthly amount glided 20.24%, and seem to be holding up well over a long-time horizon.

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From an analyst’s perspective:

Roku Inc [NASDAQ: ROKU] stock has seen the most recent analyst activity on November 22, 2024, when UBS initiated its Neutral rating and assigned the stock a price target of $73. Previously, Robert W. Baird upgraded its rating to Outperform on November 18, 2024, and elevated its price target to $90. On October 10, 2024, JP Morgan reiterated its Overweight rating and revised its price target to $92 on the stock. MoffettNathanson upgraded its rating to a Neutral but stick to its price target of $80 on October 01, 2024. Wolfe Research upgraded its rating to a Outperform but $93 remained the price target by the analyst firm on September 12, 2024. Wells Fargo upgraded its rating to Equal Weight for this stock on September 05, 2024, and upped its price target to $72. In a note dated August 23, 2024, Guggenheim upgraded an Buy rating on this stock but restated the target price of $75.

The stock price of Roku Inc [ROKU] has been fluctuating between $48.33 and $108.84 over the past year. Currently, Wall Street analysts expect the stock to reach $110.9 within the next 12 months. Roku Inc [NASDAQ: ROKU] shares were valued at $77.05 at the most recent close of the market. An investor can expect a potential return of 43.93% based on the average ROKU price forecast.

Analyzing the ROKU fundamentals

The Roku Inc [NASDAQ:ROKU] reported sales of 3.90B for trailing twelve months, representing a surge of 16.47%. Gross Profit Margin for this corporation currently stands at 0.43% with Operating Profit Margin at -0.06%, Pretax Profit Margin comes in at -0.04%, and Net Profit Margin reading is -0.04%. To continue investigating profitability, this company’s Return on Assets is posted at -0.04, Equity is -0.07 and Total Capital is -0.08.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 71.79 points at the first support level, and at 66.52 for the second support level. However, for the 1st resistance point, the stock is sitting at 79.81, and for the 2nd resistance point, it is at 82.56.

Ratios To Look Out For

It’s worth pointing out that Roku Inc [NASDAQ:ROKU]’s Current Ratio is 2.56. Also, the Quick Ratio is 2.40, while the Cash Ratio stands at 1.71. Considering the valuation of this stock, the price to sales ratio is 2.93, the price to book ratio is 4.55.

Transactions by insiders

Recent insider trading involved MATT BANKS, Officer, that happened on Dec 02 ’24 when 211.0 shares were purchased. CFO, Jedda Dan completed a deal on Nov 19 ’24 to sell 1000.0 shares. Meanwhile, President, Roku Media Collier Charles sold 10771.0 shares on Nov 18 ’24.

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