What to know about Harley-Davidson, Inc (HOG)’s sales and margins

Harley-Davidson, Inc [HOG] stock prices are down -0.76% to $32.72 at the moment. In order to assess the stock’s recent performance, you can check whether its short-term value is rising or falling. The HOG shares have gain 2.83% over the last week, with a monthly amount drifted -7.81%, and not seem to be holding up well over a long-time horizon.

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From an analyst’s perspective:

Harley-Davidson, Inc [NYSE: HOG] stock has seen the most recent analyst activity on October 02, 2024, when Robert W. Baird downgraded its rating to a Neutral and also revised its price target to $40 from $44. On July 21, 2023, upgrade upgraded it’s rating to Buy and revised its price target to $47 on the stock. UBS reiterated its Neutral rating and decreased its price target to $40 on July 13, 2023. KeyBanc Capital Markets initiated its recommendation with a Sector Weight. Morgan Stanley upgraded its rating to Overweight for this stock on March 21, 2023, but kept the price target unchanged to $50. In a note dated March 15, 2023, Jefferies upgraded an Hold rating on this stock but restated the target price of $39.

The stock price of Harley-Davidson, Inc [HOG] has been fluctuating between $29.67 and $44.16 over the past year. Currently, Wall Street analysts expect the stock to reach $45.9 within the next 12 months. Harley-Davidson, Inc [NYSE: HOG] shares were valued at $32.72 at the most recent close of the market. An investor can expect a potential return of 40.28% based on the average HOG price forecast.

Analyzing the HOG fundamentals

The Harley-Davidson, Inc [NYSE:HOG] reported sales of 5.55B for trailing twelve months, representing a drop of -25.72%. Gross Profit Margin for this corporation currently stands at 0.31% with Operating Profit Margin at 0.11%, Pretax Profit Margin comes in at 0.12%, and Net Profit Margin reading is 0.11%. To continue investigating profitability, this company’s Return on Assets is posted at 0.18, Equity is 0.44 and Total Capital is -0.66. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of-1.71.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 32.37 points at the first support level, and at 32.01 for the second support level. However, for the 1st resistance point, the stock is sitting at 32.97, and for the 2nd resistance point, it is at 33.21.

Ratios To Look Out For

It’s worth pointing out that Harley-Davidson, Inc [NYSE:HOG]’s Current Ratio is 1.41. In addition, the Quick Ratio stands at 1.25 and the Cash Ratio stands at 0.54. Considering the valuation of this stock, the price to sales ratio is 0.75, the price to book ratio is 1.21 and price to earnings (TTM) ratio is 7.38.

Transactions by insiders

Recent insider trading involved Sylvester Maryrose, Director, that happened on Oct 30 ’24 when 4278.0 shares were sold. Director, Sylvester Maryrose completed a deal on Oct 30 ’24 to buy 4278.0 shares.

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