Is Southern Company (SO) Stock a Good Buy for Short-term Investors?

At the time of writing, Southern Company [SO] stock is trading at $88.58, up 1.15%. One of the good ways to gauge the recent performance is if the stock’s short-term value is rising or falling. The SO shares have gain 7.80% over the last week, with a monthly amount glided 13.97%, and seem to be holding up well over a long-time horizon.

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From an analyst’s perspective:

Southern Company [NYSE: SO] stock has seen the most recent analyst activity on August 02, 2024, when Wolfe Research downgraded its rating to a Peer Perform. Previously, UBS downgraded its rating to Neutral on April 04, 2024. On January 11, 2024, upgrade upgraded it’s rating to Outperform and revised its price target to $77 on the stock. Citigroup started tracking the stock assigning a Buy rating and suggested a price target of $82 on December 08, 2023. Scotiabank downgraded its rating to a Sector Perform but $78 remained the price target by the analyst firm on November 03, 2023. Scotiabank upgraded its rating to Sector Outperform for this stock on October 16, 2023, but kept the price target unchanged to $78. In a note dated September 13, 2023, BofA Securities upgraded an Neutral rating on this stock.

For the past year, the stock price of Southern Company fluctuated between $61.56 and $87.68. Currently, Wall Street analysts expect the stock to reach $75.27 within the next 12 months. Southern Company [NYSE: SO] shares were valued at $88.58 at the most recent close of the market. An investor can expect a potential drop of -15.03% based on the average SO price forecast.

Analyzing the SO fundamentals

According to Southern Company [NYSE:SO], the company’s sales were 26.13B for trailing twelve months, which represents an 12.44% jump. Gross Profit Margin for this corporation currently stands at 0.41% with Operating Profit Margin at 0.26%, Pretax Profit Margin comes in at 0.2%, and Net Profit Margin reading is 0.18%. To continue investigating profitability, this company’s Return on Assets is posted at 0.03, Equity is 0.14 and Total Capital is 0.05. An extended analysis of the company’s primary financial structure reveals a debt-to-equity ratio of1.98.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 86.92 points at the first support level, and at 85.26 for the second support level. However, for the 1st resistance point, the stock is sitting at 89.74, and for the 2nd resistance point, it is at 90.90.

Ratios To Look Out For

It is important to note that Southern Company [NYSE:SO] has a current ratio of 0.91. Also, the Quick Ratio is 0.64, while the Cash Ratio stands at 0.1. Considering the valuation of this stock, the price to sales ratio is 3.71, the price to book ratio is 2.99 and price to earnings (TTM) ratio is 21.12.

Transactions by insiders

Recent insider trading involved THE ERNEST J. MONIZ 2018 TRUST, Director, that happened on Jul 30 ’24 when 8948.0 shares were purchased. President & CEO, MPC, Wilson Anthony L completed a deal on Jul 05 ’24 to sell 6900.0 shares. Meanwhile, EVP, CHRO Drake Sloane N sold 12000.0 shares on Jul 03 ’24.

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