Diageo plc ADR (DEO) stock hits $97.33: Is it a good time to buy or wait for a dip?

Abby Carey

Diageo plc ADR [DEO] stock is trading at $97.33, up 2.40%. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The DEO shares have gain 4.59% over the last week, with a monthly amount glided 1.76%, and seem to be holding up well over a long-time horizon.

From an analyst’s perspective:

Diageo plc ADR [NYSE: DEO] stock has seen the most recent analyst activity on August 08, 2025, when Goldman upgraded its rating to a Neutral. On March 03, 2025, upgrade upgraded it’s rating to Hold. UBS upgraded its rating to a Buy. Jefferies upgraded its rating to a Buy. BofA Securities upgraded its rating to Buy for this stock on September 12, 2024. In a note dated August 12, 2024, RBC Capital Mkts upgraded an Sector Perform rating on this stock.

Diageo plc ADR [DEO] stock has fluctuated between $86.57 and $132.34 over the past year. Currently, Wall Street analysts expect the stock to reach $182.5 within the next 12 months. Diageo plc ADR [NYSE: DEO] shares were valued at $97.33 at the most recent close of the market. An investor can expect a potential return of 87.51% based on the average DEO price forecast.

Analyzing the DEO fundamentals

Diageo plc ADR [NYSE:DEO] reported sales of 20.33B for the trailing twelve months, which represents a growth of 1.23%. Gross Profit Margin for this corporation currently stands at 0.6% with Operating Profit Margin at 0.29%, Pretax Profit Margin comes in at 0.26%, and Net Profit Margin reading is 0.18%. To continue investigating profitability, this company’s Return on Assets is posted at 0.07, Equity is 0.34 and Total Capital is 0.15. Upon thorough examination of the company’s fundamental financial framework, it becomes apparent that the debt-to-equity ratio stands at 2.2.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 96.68 points at the first support level, and at 96.04 for the second support level. However, for the 1st resistance point, the stock is sitting at 97.82, and for the 2nd resistance point, it is at 98.32.

Ratios To Look Out For

For context, Diageo plc ADR’s Current Ratio is 1.63. As well, the Quick Ratio is 0.64, while the Cash Ratio is 0.21. Considering the valuation of this stock, the price to sales ratio is 2.66, the price to book ratio is 4.88 and price to earnings (TTM) ratio is 22.98.

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