What is the stock price trajectory of Baozun Inc. (BZUN)?

Baozun Inc. [BZUN] stock prices are down -5.91% to $4.78 at the moment. Until recently, the best way to gauge how the stock has performed was to look at its short-term value. The BZUN shares have gain 14.63% over the last week, with a monthly amount glided 19.80%, and seem to be holding up well over a long-time horizon.

Top 5 Undervalued Stocks To Own In 2023

Microchip Maker Releases "World's Most Powerful Data Center CPU". It could allow the company who manufactures it to lead the industry as the global microchip shortage continues into the coming year. We've put together a free research report that explains all the details. Not only will you find out why analysts believe this chip manufacturer could lead the pack, you will also discover four more potential winners for the coming year.

Click here to download your Free Research Report…


On 29, November 2022, Baozun Announces Third Quarter 2022 Unaudited Financial Results. In a post published today on Yahoo Finance, Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner and digital commerce enabler that helps brands execute their omni-channel strategies, today announced its unaudited financial results for the third quarter ended September 30, 2022.

From an analyst’s perspective:

Baozun Inc. [NASDAQ: BZUN] stock has seen the most recent analyst activity on May 16, 2022, when JP Morgan upgraded its rating to a Neutral and also boosted its price target to $8 from $5. Previously, JP Morgan downgraded its rating to Underweight on March 14, 2022, and kept the price target unchanged to $5. On March 11, 2022, upgrade upgraded it’s rating to Neutral but maintained its price target of $8.30 on the stock. CLSA downgraded its rating to a Outperform. Daiwa Securities downgraded its rating to a Neutral and reduced its price target to $20 on August 20, 2021. Credit Suisse downgraded its rating to Underperform for this stock on July 23, 2021.

The stock price of Baozun Inc. [BZUN] has been fluctuating between $3.41 and $14.95 over the past year. Baozun Inc. [NASDAQ: BZUN] shares were valued at $4.78 at the most recent close of the market.

Analyzing the BZUN fundamentals

The most recent quarter, Baozun Inc. [NASDAQ:BZUN] reported sales of 1.99 billion, representing a drop of -8.30%. A company’s income per employee is -$30,035 while it generates $1,283,808 in revenue per employee. Gross Margin for this corporation currently stands at +65.13% with Operating Margin at -0.70%, Pretax Margin comes in at -1.64%, and Net Margin reading is -2.34%. To continue investigating profitability, this company’s Return on Assets is posted at -1.93, Equity is -4.00, Total Capital is -0.67, and Invested Capital is -3.15. Taking a look at the Principal structure of this organization reveals enduring liabilities to the total capital at 44.84 and enduring liabilities to the whole assets at 32.31.

Before buying any particular stock, readers tend to pay close attention to the indicators that support and create resistance. The company’s stock is currently sitting at 4.55 points at the first support level, and at 4.32 for the second support level. However, for the 1st resistance point, the stock is sitting at 5.14, and for the 2nd resistance point, it is at 5.50.

Baozun Inc. [BZUN] reported earnings per share of $0 for its fiscal quarter that ended on 6/29/2022. Based on the Wall Street analysts’ estimates, the company was expected to report earnings of $0.09/share, meaning a difference of -$0.09 and a surprise factor of -100.00%. By comparison, the stated earnings for the previous quarter ended on 3/30/2022 were $0 per share as compared to estimates of $0.02 per share, a difference of -$0.02 representing a surprise of -100.00%.

Ratios To Look Out For

It’s worth pointing out that Baozun Inc. [NASDAQ:BZUN]’s Current Ratio is 2.50. As well, the Quick Ratio is 1.59, while the Cash Ratio is 0.98. Considering the valuation of this stock, the price to sales ratio is 0.65, the price to book ratio is 1.19.