McAfee [NASDAQ: MCFE] Picks Weber Shandwick as Global Consumer Communications Agency of Record

McAfee Corp. [NASDAQ: MCFE] has picked Weber Shandwick to head global consumer communications for leading online protection provider McAfee. Weber Shandwick has earned a reputation as one of the world’s prominent global communications and marketing solutions agencies.

Since its inception in 1987, McAfee is continuously striving to make an online environment safe and reliable for everyone. The company has earned a huge reputation for the invention of online protection to enable the online environment enjoyable for everyone. The firm has now reshaped its plan and continues focusing on consumer brands, so the firm has joined hands with Weber Shandwick to create and implement a global consumer communications strategy that reveals the brand’s security focus on people, not just devices.

Furthermore, as per the partnership, Weber Shandwick will act with McAfee’s global consumer marketing team headed by Bitterli in a truly global fashion with an agency team spanning countries across Europe, APAC, LATAM, the US, and Canada. The broad media relations experience, business status capabilities, and focus on data-driven intelligence of the agency will be exercised in all markets in order to promote the scope of McAfee’s new brand promise with an insights-first approach.

Additionally, McAfee has earned a reputation as a powerful name in the online security world. The firm’s decision to reshape itself as a consumer-focused brand is an exhilarating task well adapted to its strengths as a global agency. Moreover, McAfee disclosed that it has taken a crucial step with its brand to focus on consumers, on people.

McAfee contemplates that Weber Shandwick is the best partner as McAfee will help Weber to pursue its focus on consumers.  Weber Shandwick’s unified global network matches MCFE’s. MCFE believed that with their keen experience in consumer brand marketing and communications, they are a natural partner to take on narrative in this new direction, on such a scale.