Lululemon Athletica Inc. [NASDAQ: LULU] disclosed that MIRROR, its famous nearly invisible interactive home gym, will be available in nearly 40 lululemon stores across Canada and can be bought in-store and online starting from November 22. This availability of MIRROR in Canada will boost MIRROR’s in-store presence to almost 200 lululemon locations in North America.
Guests in Canada will now have direct access to interact with MIRROR’s digital community and experience the platform’s best-in-class content for all levels. It will advance the lululemon’s vision to reinforce its community connection through the platform. LULU disclosed that it has witnessed rapid development and strong engagement for MIRROR since its launch in the US and looks forward to strengthening its roots at home in Canada.
lululemon has bought MIRROR in July 2020 and commencement in Canada enhances and bolsters its Omni guest experiences with sophisticated digital and interactive capabilities. Furthermore, MIRROR broadens the lululemon’s digital sweat and sensible offerings and community engagement to new and existing Canadian guests.
In addition, guests are invited to experience MIRROR in-store and speak with a dedicated MIRROR Lead to obtain a personalized demonstration. MIRROR is anticipated to be available for buying online and in Canadian lululemon stores starting November 22. MIRROR provides new live classes daily led by lululemon MIRROR Ambassadors and thousands of on-demand workouts available 24/7.