Caesars Entertainment, Inc. [NASDAQ: CZR] and The Washington Capitals have disclosed that they both have inked a multi-year partnership agreement. The multi-year collaboration pact will put the Caesars Sportsbook logo on Capitals home and third jerseys were worn for games played at Capital One Arena beginning with the 2022-23 NHL season.
The momentous declaration represents the first team-announced arrangement in the NHL’s Jersey Advertising Program. The logo will be a 3 x 3.5-inch patch placed on the upper right chest area of the jersey. The unveiling of the Caesars Sportsbook patch follows the remarkable launching of the Caesars Sportsbook at Capital One Arena in May 2021.
Furthermore, Monumental Sports & Entertainment (MSE) and Caesars Sportsbook will grow their collaboration with additional Casino, Gaming, and Caesars Rewards programming elements. The pact also features the privilege of a Caesars’ hospitality space and VIP seating at Capital One Arena. MSE, the Capitals, and Caesars all have the same enthusiasm toward revolution in the sports and entertainment space, and the chance to integrate Caesars onto Capitals home jerseys is a wonderful development.
In addition, the NHL’s Jersey Advertising Program commences with the 2022-23 NHL season and enables more than two jersey sponsors per team when separate sponsors show up on home and away jerseys. The Capitals will publish an away jersey sponsor at a later date. Besides, MSE and Caesars Entertainment earlier made history with the launching of Caesars Sportsbook at MSE’s Capital One Arena.