DraftKings Inc. [NASDAQ: DKNG] made an announcement that it has entered into a partnership agreement with National Football League (NFL). After the agreement, DKNG will become the official betting partner of the NFL. Moreover, it has disclosed that it will grow its existing association with the league and become the exclusive Official Daily Fantasy Partner.
DraftKings has committed to revolutionizing the sport experience of the fans after signing a collaboration agreement with NFL. NFL and DKNG both have the same vision of engaging fans in sports. Both the firms with the shared vision are fit for each other. Both the firms are hoping that this contract will bring new advancement and will enhance the product not only on the field but also on the screen.
As per the collaboration agreement, DKNG will have the opportunity to combine appropriate sports betting subject matter directly into NFL Media properties involving NFL.com and the NFL App. Furthermore, the agreement also allows DKNG to use the official League data feed of the NFL. DraftKings will also have the chance to boost their fan experience with NFL features, videotape, and NextGen States content.
Renewal of Relationship as Official Daily Fantasy Partner
Additionally, the firm also made it clear that it will also renew its collaboration with NFL as an Official Daily Fantasy Partner. This renewal of the new relationship will award DKNG with exclusive rights to NFL marks to encourage daily fantasy sports contests.
Moreover, DKNG will also continue to work together with the League on a wide range of content and product subscriptions that fans can connect with on the DraftKings Sportsbook and Daily Fantasy Sports apps. In addition to this, this contract also incorporates additions across NFL Media characteristics that comprising a continuous leading existence within the NFL RedZone channel.