US Foods Holding Corp. [NYSE: USFD] reported that from March 1, Smart Foodservice Warehouse Stores will be rebranded as US Foods CHEF’STORE. US Foods purchased Smart Foodservice Warehouse Stores in April 2020 to enhance development in the cash and carry market. This change will pave the way for an improved client experience.
Derek Jones, president of US Foods CHEF’STORE said “Our new CHEF’STORE branding addresses the next stage in our proceeded association with US Foods. Smart Foodservice Warehouse Stores and US Foods share a promise to giving top-tier services to our expansive client base which consists of restaurant administrators and foodservice experts. We are amped up for the additional advantages this will offer our unwavering clients.”
As a role of the rebranding, each of the 72 Smart Foodservice Warehouse Stores will refresh store signage, marketing and promotion, uniforms, and different components in and around the stores. Customers can still anticipate similar welcoming assistance and excellent items at an extraordinary value alongside the revived look. After some time, stores will also start to acquaint US Foods Exclusive Brands to extend product variety.