The Coca-Cola Company [NYSE: KO] revealed a 13.20z bottle that is made up of recycled plastic. The bottle is made from 100% reprocessed plastic material and will be offered firstly for the company’s most recognizable brand Coca-Cola. The step taken by the company is very crucial to address plastic waste and it will decrease the consumption of fresh plastic by twenty percent for the company
The company will start to roll out these bottles for its logo brands containing coke, diet coke, coca-cola flavors across the northeast, Florida, and California. These new bottles are packaged in a more sippable way and aids in lowering the utilization of brand new plastic.
At last, in February, individuals in select business sectors will see another 13.2oz clear container from Sprite, additionally produced using 100% rPET*. The clear bundle makes it simpler for bottles to be reused and revamped into newer ones. All Sprite bundling will change to clear bundling by the end of 2022.
“Given our scale and assets, we understand our interesting chance and clear duty to have a constructive outcome in the plastic crisis globally, carrying us nearer to our aspiring World Without Waste goals. Plastic is a significant bundling asset and these advancements in the U.S. address important activity that emphasizes what goes into the bottles, yet on the advancement of the actual bottles.” Said Alpa Sutaria, VP and GM, Sustainability, NAOU, The Coca-Cola Company
In the midst of this rollout, The Coca-Cola Company expects to inspire everybody to participate in decreasing waste, with the biggest on-packaging messaging endeavor by the company to date. Each 100% rPET package* will include on cap informing, just as a “Reuse Me Again” message on the name to urge individuals to make a move and reuse their bottles with the aim that they can be reprocessed into brand new ones, establishing closed-loop recycling system and circular economies.